A good business owner is always seeking ways to cut costs and increase revenues. Up sells and cross sells are two excellent techniques used in sales and marketing to increase revenue by encouraging customers to purchase additional products or services. Up sell: An up...
In today’s highly competitive business landscape, capturing the attention and loyalty of customers is a constant challenge. One effective way to overcome this hurdle is by providing a clear process for explaining the client journey or user experience to your...
Having a clear, compelling, and brief presentation, also known as an elevator pitch, is crucial for a small business owner because it allows them to effectively communicate their value proposition to potential customers or investors in a concise and persuasive manner....
As a small business owner, the thought of raising prices can be intimidating. There are fears of losing loyal clients, negative customer reactions, and the uncertainty of whether the increase will actually result in increased profitability. However, it’s time to...
Running a small business often comes with its fair share of challenges. Managing expenses is a crucial aspect of ensuring long-term success. Finding ways to cut costs without compromising the quality of products or services is essential for small business owners. In...
In the world of entrepreneurship, success often stems from the ability to connect with like-minded individuals, gain fresh perspectives, and hold oneself accountable for personal and professional growth. One powerful approach that business owners can leverage to...
I saw a post on Instagram by Lewis Howes that contributed to my inspiration for writing this article. The post reads, “So many years of education, yet nobody ever taught us how to love ourselves and why it’s so important.” I would suggest that we reflect and think...
Ultimately, we all just want to feel more happiness in our lives. Whether you want to grow a multi-million dollar company, get in better physical shape, have better relationships, buy a new home, or drive a better car, the primary reason is because you believe you...
People that achieve their goals on a consistent basis are master re-framers. Reframing is the act of adjusting the perspective from which you see something. In essence, it is about creating a new, different, or more empowering meaning for a given situation. Imagine a...
Whenever I survey an audience of business owners or sales professionals to find out what they are wanting to better understand or improve, I hear the following: Better time management Lead generation Sales Being better organized Having more energy What I find is that...