Down selling is a sales strategy where a business offers customers a lower-priced or scaled-down version of a product or service when they initially show interest in a higher-priced option. The aim of down selling is to prevent customers from completely walking away...
A good business owner is always seeking ways to cut costs and increase revenues. Up sells and cross sells are two excellent techniques used in sales and marketing to increase revenue by encouraging customers to purchase additional products or services. Up sell: An up...
Running a small business often comes with its fair share of challenges. Managing expenses is a crucial aspect of ensuring long-term success. Finding ways to cut costs without compromising the quality of products or services is essential for small business owners. In...
Often, it seems, we’re so busy putting out daily fires that we don’t ever get to accomplish anything of real significance—those things that would make us happiest in the long run. Life becomes something to “get through” instead of an exciting...
To win the productivity game, you must focus on getting results and avoid falling in love with the process. Here are 36 tired excuses that may mean you’ve fallen in love with the process. If you hear yourself or your colleagues speaking this language, it’s time to...
The expression “the sky is falling” has become synonymous with a person jumping to an irrational conclusion and working everyone they meet into a panic. It can be argued that this is happening with the economic situation at the time of this writing — the public is...
